What is Logo Design?
What is logo design? It sounds like the most basic of questions. Everyone knows what logo design is. We see logos every day.
Logo design creates a visual representation that uniquely identifying a brand, company, organization, product, or service. A logo is a graphic mark, emblem, or symbol that serves as a concise and memorable representation of the entity it represents. It plays a crucial role in establishing brand recognition, making it easier for people to identify and associate with a particular business or concept.
But, what is logo design? And what job does a logo do?
Perhaps you prefer watching videos to reading content, and that’s fine too!
That’s why we’ve put the following video together to run you through exactly what logo design is, and how it can be used in your own business.
What Should a Logo Design Be?
Your logo design should be five key things. We’ve covered these before in our 7 Steps to a More Effective Logo Design post, but let’s have a quick refresher…
1. Memorable
By being memorable, you build recognition. And to be memorable, your logo must be…
2. Simple
Reduce your logo down until only the heart of the design remains, then ask yourself “Does it still represent our business?If so, then you’re onto a winner.
3. Versatile
So it needs to be versatile. Your logo design should work at 2mm x 2mm as well as 100m x 100m.
4. Appropriate
In the Financial Sector? Possibly not bright orange. Although maybe your brand has been set up to be radical and different, so orange would be a great choice!
Check out this article featuring the best financial and financial services branding, to see how Manzo has used orange to their advantage.
5. Timeless
Timelessness in a logo design is vital. And I feel there’s a bigger post coming here, but logo design “trends” are rubbish. Stay away from them.
Coca-Cola’s logo has barely changed. Because it never goes out of date. It doesn’t follow trends. It’s consistent and therefore remains relevant.
Following stupid online logo design trends is a surefire way to guarantee you need to redesign your logo next year. Therefore losing any brand equity or brand loyalty you’ve built with your customers.
Brand Identity
Your brand identity is the representation of your brand’s personality. Creativity in your branding works as the catalyst to increase your website traffic. Your brand identity encapsulates your vision, mission, values, products, services, and customers. All elements of your business should reflect your brand identity such as your logo, website, social media profiles, packaging, labels, brochures, magazines, stationery items, crockery, apparel, etc. ANAX brand managers are qualified and experienced in creating exceptional and unique designs for your branding needs. Your branding consistency determines the success of your long-term marketing strategy on the website, social media, and physical shop or store. Professional branding enhances the reputation of your brand and strengthens your brand identity. We provide the following services to enhance your brand identity:
Custom Stationery Designs
Your sleep brand identity is incomplete without custom stationery designs. We design all your branding elements with consistency. .
Banner
Banner is a great tool to bring website traffic. We create a spectacular banner design for your brand that helps you get better web traffic and sales. .
Brochures
No matter how old-fashioned, the brochure is an effective tool for traditional marketing. We design customized and visually appealing single, double, and tri-fold brochures..
Logo Designs
You can shape your branding, marketing strategy, and advertisement around your logo design. We design minimalistic, type-based, luxury, vintage, modern, Crest, mascot, monogram, initials, abstract, watermark, emblem, botanical, etc. .
Files
We deliver all the important file formats (PNG, JPG, PDF, & EPS) and you can request any specific requirements. We make sure to keep our clients well equipped with everything they will need..
Stationary Packages
You can customize your stationery like business cards, letterheads, visiting cards, envelopes, notepads, etc.
Pricing
We deliver value for every dollar you pay. We are neither expensive nor cheap, just aligned with the quality of value we deliver. There are no additional or hidden prices in our packages…
PACKAGES & PRICING
Basic
- 2 Unique Logo Concept
- 1 Revision
- By 1 Designer
- FREE Gray Scale(JPEG Formats)
- FREE Turnaround Time 48 to 72 hours
Startup Package
- 4 Unique Logo Concepts
- 5 Revision
- By 2 Designer
- FREE Turnaround Time 48 to 72 hours
- FREE Final Files (Including JPEG and PNG in formats for all print and web use)
Corporate Package
- 7 Unique Logo Concepts
- Email Signature Design
- Icon Design
- Unlimited Revisions By 3 Designers
- Stationery Design (Print ready files)
Custom Illustration
- 2 Illustrative Design Concepts
- Unlimited Revisions By 5 Designers
- Stationery Design (Print ready files)
- Email Signature Design
- FREE Turnaround Time 48 to 72 hours
Think Digital Special
- Unlimited Logo Concepts
- Unlimited Revisions
- Content Management System
- Stationery Design (Print Ready Files)
- Custom 5 page Informative Website
Platinum Illustration
- 5 Illustrative Design Concepts
- Icon Design
- Email Signature Design
- FREE Turnaround Time 48 to 72 hours
- Stationery Design (Business Card, Letterhead, Envelope)
Let’s talk
Got a project?
We’re a team of creatives who are excited about unique ideas
and help digital and fin-tech companies to create amazing
identity by crafting top-notch UI/UX.
Think Digital is rated
Excellent
Joy
terrific experience
needed! The design was definitely a reflection of what the ministry of Joy In All Seasons is. A huge shout out to Oscar for
answering each and every question with patience and a smile.
Thank You Think Digital
